What this prompt does
This prompt produces a complete SEO content brief — the kind a writer can open and start drafting from without doing their own research. It casts the model as a senior content strategist and demands six sections: search intent and SERP features, competitor outline gaps, title and meta variants, a question-mapped heading outline, internal links and schema, and a conversion path. The instruction to be "specific enough that a writer needs no further research" is what separates this from a generic outline generator.
Four variables steer the brief. [keyword] anchors the intent analysis and SERP-feature breakdown. [audience] shapes who the headings and angles speak to. [page_goal] defines the conversion path so the brief isn't just informational filler. [brand_angle] is woven into the H1-H3 outline so the page has a point of view competitors can't copy. The structure forces the model to do gap analysis against the current top 10 — the step that actually moves a page off page 3. Because every section is fillable, the brief stays useful whether the eventual writer is you or someone you delegate to.
When to use it
- You're commissioning a post and want the writer to skip the research phase
- You're targeting a competitive
[keyword]and need to know what the top 10 are missing - You want titles and a meta description that respect pixel limits before drafting
- You need a heading outline mapped to real user questions, not invented subheads
- You want internal-link and schema recommendations baked into the brief
- You're standardizing briefs across a team so every post ships intent-first
Example output
You get a structured brief in fillable sections: a statement of search intent plus the dominant SERP features for the keyword, an outline-gap analysis against the current top 10, three title variants and one meta description within pixel limits, an H1-H3 outline tied to user questions and leaning on your brand angle, a list of internal-link candidates with recommended schema types and a target word count, and a conversion path connecting the page to the stated goal.
Pro tips
- Pour your effort into the gap analysis; the model's read of what the top 10 miss for
[keyword]is the most actionable part of the brief - Make
[brand_angle]a genuine differentiator ("built by an agency, for agencies"), not a slogan, so the outline gains a defensible perspective - Set
[page_goal]to one concrete action so the conversion path stays focused instead of scattering CTAs - Define
[audience]tightly; "agency founders" yields sharper headings than "businesses" - The model estimates SERP features from training data, so verify the actual live SERP before committing the brief
- Treat the target word count as a floor for coverage, not a quota to pad toward
