What this prompt does
This prompt assigns the AI a senior SaaS conversion copywriter role and makes it write pricing-page copy tight enough to paste into the page, in a confident, jargon-free voice. You provide the [product], [plans], [primary_objection], and [brand_voice]. For each plan it returns a name, a one-line positioning statement, the target persona, five value bullets ordered by what closes the sale, and a fitting CTA label — then six pricing-page FAQs covering cancellation, data export, upgrade path, team seats, security, and billing, led by the primary objection.
The structure works because it answers objections before a visitor types them. By ordering the five value bullets by what actually closes — not by feature list order — and leading the FAQ with [primary_objection], the prompt aims the copy at the real moment of hesitation between a trial and a paid plan. [plans] defines the tiers and prices to write for, [brand_voice] keeps the tone and CTA labels consistent, and the per-plan persona keeps each tier speaking to the right buyer.
When to use it
- You are writing or rewriting a pricing page and want paste-ready copy per plan.
- You know your biggest buyer objection and want the FAQ to lead with it.
- You want value bullets ordered by what closes, not a flat feature list.
- You need CTA labels that match a specific brand voice.
- You want each tier aimed at its own target persona.
- You need the standard pricing FAQs (cancellation, export, seats, security, billing) drafted at once.
Example output
You get a block per plan — name, one-line positioning, target persona, five sale-ordered value bullets, and a CTA label — followed by a FAQ block of six questions covering cancellation, data export, upgrade path, team seats, security, and billing, with the primary objection answered first. It is structured to paste directly into the page.
Pro tips
- List
[plans]with real names and prices so the copy fits your actual tier structure rather than a generic template. - Set
[primary_objection]to the genuine blocker; it leads the FAQ, so naming the wrong one wastes the most prominent answer. - Tune
[brand_voice]carefully, since it governs both the prose and the CTA labels across every plan. - Rewrite the value bullets until they stop sounding like a feature list — ordering by what closes the sale is where conversions move.
- Check each plan's target persona; if two tiers read as the same buyer, the positioning needs sharpening until each tier owns a distinct audience.
- Keep the one-line positioning statement for each plan genuinely distinct, since a visitor skims those lines first to decide which tier is for them.
- Pressure-test the six FAQs against questions your real prospects ask, and swap in any objection the standard set misses, because the page only converts if it answers the actual hesitation.
