What this prompt does
This prompt casts the AI as a senior lifecycle marketer and makes it produce a six-email onboarding sequence optimised for activation, not opens. You provide the [product], the [aha_moment], the [cadence_days], and the sending tool [esp]. For each email it returns the day and single goal, two subject-line variants with preview text, a primary and secondary CTA, a 120-word plain-text-friendly body, and the activation event that should advance or exit each user — all pointed at the aha moment.
The structure works because it ties every send to a real activation event and an exit condition. Onboarding is where most trials quietly die, so the prompt insists each email push one user toward [aha_moment] rather than just saying hello. [cadence_days] sets the timing rhythm, [esp] shapes the format so it loads into your tool, and the arc moves from a day-zero quick win through a use-case deep dive, social proof, and a reactivation nudge. The activation gates keep the sequence honest.
When to use it
- You are building onboarding and want every email driving toward first value.
- Your trials drop off and you need an activation-focused sequence, not a welcome series.
- You want subject-line variants and preview text ready for each send.
- You need the sequence formatted to load into a specific ESP.
- You want an activation event and exit condition defined per email.
- You want a day-zero quick win before any deeper use-case content.
Example output
You get six ready-to-paste email blocks, one per send day: the day and single goal, two subject-line variants with preview text, a primary and secondary CTA, a 120-word plain-text-friendly HTML body, and the activation event that advances or exits each user. The arc runs from a quick-win setup through a use-case deep dive, social proof, and a reactivation nudge, all aimed at the aha moment.
Pro tips
- Define
[aha_moment]as a concrete first-value action, since every email is pointed at it and a vague moment weakens the whole sequence. - Set
[cadence_days]to a real rhythm; the model writes one block per day, so the spacing shapes the pacing. - Match
[esp]to your actual tool so the formatting and merge style drop in cleanly. - Build the day-zero quick win first — it carries the most weight in getting a user to activate.
- Use the per-email activation event and exit condition to keep users from getting emails they no longer need, which is what keeps the sequence feeling relevant.
- Keep each 120-word body focused on a single goal, since an email that asks a new user to do three things usually gets none of them done.
- Test both subject-line variants against each other rather than picking one on instinct, and let the activation rate, not the open rate, decide the winner.
