What this prompt does
This prompt turns a blank niche into a sequenced keyword and content-cluster plan. You define a [site_type] and [niche], and the AI identifies [keyword_count] keywords across the awareness/consideration/decision funnel, groups them into [cluster_count] topic clusters each with a pillar page, and maps keyword difficulty against search volume so you can prioritize quick wins at [max_kd] KD or lower. It then recommends a content type per keyword, an internal-linking map, a [months]-month calendar at your [frequency], a gap analysis against [competitors], snippet opportunities, long-tail expansion, and KPI targets.
The structure works because topical authority is built by clusters, not isolated posts. By forcing the model to attach every keyword to a cluster and pillar, and to weigh difficulty against volume before sequencing the calendar, the prompt does the unglamorous prioritization that decides whether a strategy compounds. Search engines reward sites that cover a topic comprehensively, and a pillar-plus-cluster structure with deliberate internal links is the mechanical expression of that coverage. The [content_angle] variable is the differentiator — it steers every recommendation toward a stance competitors are not taking, so two sites targeting the same [niche] end up with genuinely different plans.
When to use it
- You are starting content for a new site or niche and need structure before you write anything.
- You want topic clusters and pillar pages rather than a flat pile of unrelated posts.
- You need a difficulty-versus-volume map to find quick wins instead of fighting impossible keywords.
- You want a publishing calendar sequenced so prerequisite topics land before advanced ones.
- You need a content-gap analysis against specific named competitors.
- You want a clear
[content_angle]threaded through the whole plan to differentiate.
Example output
Expect a keyword list bucketed by funnel stage, then organized into [cluster_count] clusters with a named pillar each, a difficulty/volume table flagging quick wins under [max_kd], per-keyword content-type recommendations, an internal-linking map, and a month-by-month calendar at your stated [frequency]. The competitor gap section reads as specific missing topics, not generalities.
Pro tips
- Set
[max_kd]honestly for your domain's authority — a new site chasing 30 KD will struggle; start lower and raise it as you rank. - Make
[content_angle]genuinely distinctive; "hands-on tutorials with production code" beats "high-quality content" because it shapes every downstream recommendation. - List real
[competitors]you actually compete with in the SERP, not aspirational giants, so the gap analysis surfaces reachable openings. - Keep
[frequency]sustainable — a calendar you can't maintain stalls before the cluster fills out and authority never accrues. - Treat the difficulty/volume map as a sequencing tool: ship the quick wins first to build authority that makes harder keywords reachable later.
- Use the per-keyword content-type recommendation to decide format up front, since a comparison keyword and a tutorial keyword need very different pages.
- After the first pass, ask the model to expand long-tail variations for your two highest-priority clusters before you commit the full
[months]-month calendar.
